The world of professional sports meets the future of health technology: RingConn, the innovative pioneer in the field of smart rings, and the Deutscher Eishockey-Bund (DEB) announce the launch of a groundbreaking premium partnership today. This collaboration is more than just a sponsorship agreement – it is a clear statement for a modern, data-driven lifestyle that empowers athletes and Fans equally inspired.
At the heart of this collaboration is the goal of empowering athletes and coaches with precise insights into their physical condition. Under the extreme conditions of professional ice hockey, RingConn Smart Ring demonstrate their full potential. The precise data the ring provides is the key to optimized training, faster recovery, and a holistic understanding of their own body – essential for anyone who pushes their limits and wants to grow beyond them.
“RingConn is proud to be working with the DEB as one of the most influential and successful sports associations in Germany,” explains Nathalie Xu, Global Marketing Director and Sales Director of RingConn"Ice hockey is one of the most popular sports in the country and embodies values such as resilience, team spirit, and the pursuit of excellence—characteristics that align perfectly with RingConn's core values. This common ground motivates us to work together to drive success and innovation into the future."
Joint activation measures planned
The partnership is visibly manifested: The RingConn logo will be visible on the jerseys of the men's national team and on all printed materials and communication platforms of the DEB This partnership, however, goes beyond mere visibility. Through joint activation measures and campaigns, especially around the national team's exciting international matches, ice hockey fans will be introduced not only to the sport but also to the innovative RingConn technology. This will provide live and up-close demonstrations of how the unique benefits of the RingConn Smart Ring – from health tracking to recovery and women's health to performance optimization – can provide lasting support in real, high-performance environments.
“We are very pleased to have RingConn as a new partner at our side,” adds Nicholas Rausch, Head of Sponsorship of the DEB"The innovative functions of the smart rings open up new possibilities for our athletes to analyze their health and performance even more precisely. Data on stress, recovery, and individual fitness are particularly important in elite sports. RingConn provides us with reliable insights that will help both our national team players and the coaching staff optimally manage training and recovery."
“The partnership between RingConn and the DEB shows how health innovations can be specifically anchored in competitive sports, shows Marco Sautner, Managing Director of Infront Germany "The smart rings strike a chord with professionals as well as a health-conscious public. The fact that RingConn is pursuing this path together with ice hockey is a strong sign of the sport's relevance as a platform for pioneering technologies."
This premium partnership is a commitment by RingConn to promote a healthier and smarter lifestyle while creating sustainable value for Fans, users and the entire sports community. It is the perfect symbiosis of elite sport and state-of-the-art technology, demonstrating how RingConn can withstand the demands of professional sports while Fans appeals to those who care about performance, regeneration and general well-being. DEB and RingConn look forward to working hand in hand to shape the future of sports and personalized wellness.
About RingConn
Founded in 2021, RingConn is a leading personalized health technology company. We develop innovative products and services that fundamentally transform the personal well-being experience. Guided by the principle of "Hardware + Software + Services," RingConn's goal is to create unique solutions for people's health.
Products in Focus: The RingConn Gen 2 Smart Ring
- World's first smart ring with sleep apnea monitoring
- Lightest model in its class (2 to 3 grams) and with only 2 mm the thinnest profile
- Long battery life of 10 to 12 days
- Cross-platform compatibility (Android/iOS) with no subscription fees •
- Advanced menstrual cycle monitoring feature
Further information about the products can be found at: https://de.ringconn.com/