LEIBWÄCHTER® Workwear and the Deutscher Eishockey-Bund (DEB) are further expanding their successful partnership. Effective immediately, the brand, which belongs to TRIUSO Qualitätswerkzeuge GmbH, will not only act as a sponsor with perimeter advertising, but also as the "Official Partner of the Deutscher Eishockey-Bund" and "Official Partner of the German National Ice Hockey Teams." The collaboration will gain additional visibility through the advertising placement of the LEIBWÄCHTER® Workwear logo on the training jerseys of the women's and men's national teams. The corresponding lettering will be positioned on the front, back, and sleeves of the jersey. The partnership has been agreed for a term of at least two years.
Managing Director of TRIUSO Qualitätswerkzeuge GmbH and creator of LEIBWÄCHTER® Philipp Rinberger: "Ice hockey stands for commitment, resilience and teamwork – values that perfectly match our brand. We are delighted to continue our partnership with the DEB to a new level and create enthusiasm together – on the ice and in everyday professional life. Our primary concern is to contribute to smooth operations behind the scenes, whether it's equipping the equipment and ice masters with our high-quality work and functional clothing or providing training jerseys for our national teams."
Presenters DEB-Sponsored by Nicholas Rausch"The Deutscher Eishockey-Bund (Deutscher Eishockey-Bund eV) is pleased to announce the strategic development of its partnership with LEIBWÄCHTER® Workwear. The cooperation, which has existed since 2024, is based on trusting collaboration and the compatibility of shared values. We look forward to future joint projects with optimism and are convinced that these will ensure sustainable added value and long-term success for both partners."
Managing Director Infront Germany Marco Sautner: "The partnership has developed in a short time from a selective visibility to a strategic cooperation. The early extension and expansion of the commitment of Leibwächter are a clear signal of the trust and common goals of both sides. As the exclusive marketing partner of DEB We are pleased to continue to actively support this path and to use ice hockey as a strong platform for sustainable brand staging."