The premium partnership between SCHÖNER WOHNEN Polarweiss and the Deutscher Eishockey-Bund e. V. (DEB) is being extended. For at least another year, the quality brand for paints and varnishes will remain the “Official Premium Partner of the German National Ice Hockey Team, “Official Premium Partner of the DEB“ and “Official wall color of the German national ice hockey team”. Whether at international matches on the boards or media displays, on the DEBwebsite or social media channels, at the association's own Media Day or as an organizer of exciting supporting programs at DEB-Events – SCHÖNER WOHNEN Polarweiss remains closely connected with the German ice hockeyFans and the Deutscher Eishockey-Bund.
Johannes Erdmann, Brand Manager SCHÖNER WOHNEN Polarweiss: “The SCHÖNER WOHNEN Polarweiss brand and ice hockey are simply a perfect match. Thanks to the strong partnership with the DEB generate large reach within our target group and offer our retail partners opportunities for special shopping experiences with promotions around the topic of ice hockey. At the same time, through the premium partnership with the DEB the sport and help to make it more and more popular in Germany. Here's to another year of the motto: "Powerplay for the walls - and on the ice!"
Nicholas Rausch, Director DEB-Sponsoring: "The premium partnership between SCHÖNER WOHNEN Polarweiss and the Deutscher Eishockey-Bund is now in its fifth year. A long-term cooperation from which all parties benefit - because only with a reliable partner at your side is it possible to write sustainable success stories. We are pleased that SCHÖNER WOHNEN Polarweiss will remain part of the ice hockey family and will therefore continue to make a significant contribution to the further development of our sport in the future."