JB SportManagement and the Deutscher Eishockey-Bund (DEB) have focused on the initial establishment of the Goldhelms in the first German women's ice hockey league (blossom-ic DFEL). From the current 2024/2045 season, the respective top scorers of a team will be allowed to wear the golden headgear in the official league games of the blossom-ic DFEL. The partnership between JB SportManagement and the DEB runs for at least one season.
Head of Sales/Marketing JB SportManagement Marco Zettler: "JB SportManagement has been promoting women's sport for years, especially in ice hockey. JB SportManagement represents the women's ice hockey team of ECDC Memmingen as an agency. We also award the "Allgäu Sports Prize" to personalities who have made a contribution to women's sport. The presentation of the gold helmet for the blossom-ic DFEL teams offers a great opportunity to honor the top scorers and to make the gold helmet visible as a new advertising measure. We also intend to auction off the gold helmets of the individual teams after the season for a charitable purpose."
Commercial Manager DEB-Leagues Panagiotis Christakakis: "We are delighted to have gained another partner for the blossom-ic DFEL and thus women's ice hockey in JB SportManagement. JB SportManagement is one of the experienced and sustainable supporters of women's ice hockey in Germany and is therefore a valuable cooperation partner for the Deutscher Eishockey-Bund. We are looking forward to the upcoming projects and are convinced that we can implement them successfully together."