The Deutscher Eishockey-Bund (DEB) and SCHÖNER WOHNEN Polarweiss are continuing their cooperation, which has existed since 2020. The premium partner of the DEB remains loyal to the German national ice hockey team and is extended for another year. SCHÖNER LOHNEN Polarweiss will be seen on prominent advertising spaces in the arenas and in so-called presenting and power break spots during TV broadcasts. Also the ice hockeyFans Don't miss out on a great supporting program at the national team's home games. Like last year, there will also be an interesting special offer, such as a VIP ticket competition for hardware store customers. Further activation measures are already being planned.
Nicholas Rausch, Head of Sponsorship DEB: “We are pleased to continue our partnership with SCHÖNER WOHNEN Polarweiss and continue to implement exciting projects together, including the ice hockeyFans and stadium visitors can benefit. For us, continuing our sponsorship commitment means stability and maintaining a valuable partnership.”
Claus Groebner, DEB-Secretary General: “The continuation of our extremely successful partnership is a great signal and valuable support for the further development of our sport. We would like to thank SCHÖNER WOHNEN Polarweiss for their loyalty and support of the sport of ice hockey.”
Robin Witt, brand manager SCHÖNER WOHNEN Polarweiss: “Ice hockey and SCHÖNER WOHNEN Polarweiss – they just fit together for us. Through the strong partnership with DEB In recent years, we have not only been able to get customers in hardware stores and specialist stores excited about the sport of ice hockey, but we have also enabled our trading partners to offer our retail partners a very special shopping experience through POS campaigns and setups with a connection to ice hockey. For this year we are already with that DEB in an intensive dialogue about how we can make the SCHÖNER WOHNEN Polarweiss experience for all ice hockey playersFans can expand in Germany. We are looking forward to supporting ice hockey again this year through our premium partnership DEB to make it even more popular in Germany. With power play for the walls and on the ice.”