The Deutscher Eishockey-Bund e.V. (DEB) has a new official beverage partner. From July 1, 2022, the Flötzinger brewery will supply the brewery for the next two years DEB and the national teams with drinks at measures, tournaments and events.
With this commitment, Flötzinger acquires the title of “Official Beverage Partner of the DEB and the German national teams”. The focus of the partnership is of course on non-alcoholic products, such as Cola mix and lemonades.
“The sport of ice hockey has attributes such as team spirit, discipline and motivation. Characteristics that can also be found in our value compass at the Flötzinger Brewery. “There is also a traditional connection to ice hockey that is very important to us,” explains Lorenz Stiglauer, Managing Director the Flötzinger brewery. “That’s why we’re really looking forward to working with him DEB. "
DEB-President Dr. Peter Merten: “We are pleased to have found a new partner for our national teams and thank you for their trust. The connection with the Flötzinger Brewery came about through the international games in Rosenheim. We want that Starbulls Rosenheim Thank you for introducing us to this new, strong partner with a wide range of offerings. Also the employees of the DEB-Office, self-confessed Flötzinger Cola Mix-Fans, are very much looking forward to a fruitful and long-term collaboration for both sides.”
Flötzinger not only supports the office and the national teams but also finances NHL goalie Philipp Grubauer's insurance for the current Ice Hockey World Championship in Finland.