SCHÖNER WOHNEN Polarweiss has been a premium partner of the German national ice hockey team since 2020. Now the partnership will not only be extended for another year, but will also be gradually expanded.
Intensify existing measures and develop new ideas together.
Last year was the DEB-Premium partner SCHÖNER WOHNEN Polarweiss was present on attractive advertising spaces in the arenas, took up presenting spots on TV broadcasts and offered an exciting supporting program for the people through great competitions and events Fans on site. And SCHÖNER WOHNEN Polarweiss was also able to get building and specialist store customers excited about the sport of ice hockey with great POS measures, such as a VIP ticket competition. This package of measures will be continued in 2022 and rounded off with new joint ideas and actions. SCHÖNER WOHNEN Polarweiss has not only recently become the official wall color of the German national team, but also supports it in its function as a premium partner DEB also active in optimizing the training conditions.
Brand manager SCHÖNER WOHNEN color Christian Beeck: “We are happy about this year too DEB to work on new ideas and thus offer a great experience not only to our customers in the hardware stores and specialist stores, but also to ice hockey fans throughout Germany. We would like to support ice hockey in Germany in particular and create optimal conditions for the stars of tomorrow. Because where is it better to train than in a freshly painted performance center?"
SCHÖNER LOHNEN Polarweiss supports the renovation of the federal base in Füssen
The Federal Training Center in Füssen is scheduled to receive a brand new interior coat of paint in the first half of this year. “The performance center, which was built in the 70s, is now a little old and therefore has a certain charm. “Nevertheless, it is urgently time for a bit of change so that our players feel comfortable and can concentrate on their sporting performance on the ice,” says Andrea Baader, marketing manager at DEB. SCHÖNER WOHNEN Polarweiss provided all of the color for this project. Among other things, the ice hockey stars and coaches will be deleted DEB yourself. Great teamwork in a great partnership.
DEB-Head of Marketing and Sponsoring Andrea Baader: “It wasn’t just the continued collaboration with our premium partner SCHÖNER WOHNEN Polarweiss that was positive news. We also really enjoy the opportunity to do something ourselves. In the next few days we will contact the federal base manager Björn Schultheiss to advance the planning and clarify open points. SCHÖNER LIVING Polarweiss, our marketing partner INFRONT and the DEB We are already working on possible new projects and implementations.”