Power play on the ice and for the walls
The German national ice hockey team has a new, strong premium partner at its side with SCHÖNER WOHNEN Polarweiss, the opacity champion from SCHÖNER WOHNEN-Farbe. The Deutscher Eishockey-Bund eV and SCHÖNER WOHNEN-Farbe agreed on an extensive cooperation in the 2021 World Cup year with the option of an extension.
There will be no ice hockey at SCHÖNER WOHNEN Polarweiss next yearFan over. With attractive advertising spaces in the arenas, presenting spots during TV broadcasts and a great supporting program for the Fans SCHÖNER WOHNEN Polarweiss has a permanent presence on site.
“Especially in the current difficult economic and sporting situation, it is important to set an example for sport and the national teams. We are therefore very happy to have entered into a premium partnership with SCHÖNER WOHNEN Polarweiss. I am sure both partners and especially the athletes and customers will benefit from this,” commented DEB-President Franz Reindl.
“We are proud to be able to help develop ice hockey in Germany through our commitment – even in the current difficult times,” says Christian Beeck, brand manager at SCHÖNER WOHNEN-Raum and adds: “Ice hockey is an extremely fast, high-energy and action-packed sport. A sport for real champions, like our opacity champion polar white. Ice hockey also offers with its Fancommunity is the perfect platform for us to make our high-performance product and powerhouse Polarweiss even better known.”
The starting signal will be given this year Deutschland Cup in November. Here, SCHÖNER WOHNEN Polarweiss appears on TV in cooperation with Sport1 as a media co-sponsor and shows its presence on site with attractive advertising spaces.
“We are delighted that we have been able to win SCHÖNER WOHNEN Polarweiss for German ice hockey. As the official premium partner of the German national ice hockey team, the brand receives an attractive mix of TV visibility, online presence and status rights with great activation potential. We wish you every success for the start of the partnership at Deutschland-Cup in Krefeld", says Marco Sautner, Managing Director Infront Germany.
SCHÖNER WOHNEN Polarweiss will also surprise hardware store customers with a great special offer in spring 2021 and an attractive competition on the theme of ice hockey. Further great advertising, PR and activation measures are already being planned.