The Deutscher Eishockey-Bund (DEB) and its marketing partner in front have extended their existing partnership up to and including the 2023/24 season. Since 2006, Infront, a Wanda Sports Group company, has been responsible for marketing the association's commercial rights. Specifically, the collaboration includes the exclusive marketing of all advertising and media rights as well as merchandising and applies to all German national ice hockey teams from the juniors to the senior team. To date, the cooperation has been managed from the Infront headquarters in Zug; from July 1, 2020, Infront Germany, headquartered in Frankfurt, will take over the project management.
DEB-President Franz Reindl: “As our strong marketing partner, Infront has accompanied us over the years with great expertise and commitment on the path to positive sporting and economic development. I am very proud, especially in this difficult phase, that we have extended our close partnership over the long term for further years in order to now expand our successful collaboration even more directly with Infront Germany.”
Reinhardt Weinberger, Managing Director Infront Germany: “From the many years of cooperation with the Deutscher Eishockey-Bund, a trusting and strong partnership has grown. We are really looking forward to continuing with this in the future DEB to work together and further strengthen ice hockey as a communication platform and an exciting spectator event – across all squads.”
About Infront
Infront, a Wanda Sports Group company, unites worldwide Fans and consumers at the biggest sporting events and ensures a successful all-round package at events and rights partners. With a team of over 1.000 experts in 45 offices in over 16 countries worldwide, Infront is ideally positioned to meet all sports marketing requirements - be it in the area of digital solutions, event management, sales of media rights, sponsorship or production. Infront, headquartered in Switzerland, is passionate and #AllAboutSports @infrontsports www.infront.sport/de
Here go to DEB & Infront Video.