The Deutscher Eishockey-Bund (DEB) and Harman International Industries Inc. announce their future collaboration. The audio specialist becomes “Official Partner of the Deutscher Eishockey-Bund” for a period of one year.
The cooperation with Harman focuses on the “JBL” brand, which is particularly known for its portable speakers and headphones and whose portfolio also includes audio solutions for the home as well as for the automotive industry and professional users. The cooperation takes place in particular as part of the home international games Men's national team and all games played annually Deutschland Cups. Harman exclusively presents the “Best Player Honor”. In addition, the officials and national players of the German national ice hockey team can be activated by the audio specialist for advertising purposes and promotional activities as part of the collaboration.
Music is an indispensable part of the national ice hockey team's locker room for game preparation and preparation. That's why Harman already asked Deutschland Cup In 2019, the music equipment was available for the national team's dressing room and used the tournament in Krefeld for filming. You can find the resulting trailer for the joint cooperation on the social media channels DEB.
Franz Reindl, DEB-President: “The cooperation with Harman is another important step for him DEB. With its high-quality products and great marketing opportunities, the new partner ensures variety, especially for our national players and during presentations. The enormous sound quality accompanies the actors on their travels and also in the cabin. At the same time, the JBL products are a great and sustainable award for our best player honors. We look forward to future cooperation!”
Ralph Santana, Chief Marketing Officer – Harman International Industries Inc.: “In addition to music, sport plays a central role in the positioning of JBL and in addressing our target group. Along with football, ice hockey is one of the most popular team sports in Germany DEB With its successful men's national team, it offers us a perfect environment, strong channels and diverse opportunities. We are looking forward to this new cooperation.”
ABOUT JBL
JBL is the creator of the unparalleled sound that brings life's most epic moments. JBL was there at Woodstock, legendary concerts at Madison Square Garden or games at Yankee Stadium as well as on personal weekend trips. JBL makes more of each of these moments with award-winning sound. Because of its unrivaled credentials in professional circles and innovative achievements for over 70 years, JBL is an authority in first-class sound technology.
ABOUT HARMAN
HARMAN (harman.com) develops and produces connected products and solutions for car manufacturers, end customers and companies worldwide. These include connected car solutions, audio and visual products, automation solutions and services to support the Internet of Things. Thanks to numerous premium brands such as AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is valued by audiophiles as well as musicians and venue operators worldwide. More than 50 million registered cars are already equipped with HARMAN audio and connected car systems. Our software solutions power billions of mobile devices and systems that are connected, integrated, personalized, adapted and secured across all platforms - whether at home, at work, in the car or on the go. HARMAN currently employs around 30.000 people in North and South America, Europe and Asia. In 2017, HARMAN became a wholly owned subsidiary of Samsung Electronics Co., Ltd