The Deutscher Eishockey-Bund and Johnson Health Tech. GmbH announce their future collaboration. The fitness equipment manufacturer is now “Official Partner of the German National Ice Hockey Team” and “Official Partner of the German Ice Hockey Federation” for a period of two years.
The cooperation with the Johnson Group focuses on the “Matrix” brand, which is known for its effective and powerful cardio and strength equipment. The high-quality equipment is now available to the national team for international matches and... Deutschland Cups available.
The Johnson Group has been successfully producing and selling fitness equipment for private and commercial use for 43 years. The company is currently one of the largest fitness equipment manufacturers in the world with its brands Matrix, Horizon and Vision Fitness.
Robert Schütt, DEB-Marketing Manager: “Our goal and motivation are the best possible conditions for all national players. The partnership with Matrix is a further building block on this path. With the premium bikes and treadmills we create a uniformly high standard and thus real added value for our active national players. Matrix is also a sports-loving, very interesting partner and we are very much looking forward to our future, long-term collaboration.”
Volker Lichte, MATRIX Key Account Manager – Sport Performance: “This new partnership with the German Ice Hockey Federation expands our support in the area of top German sport to include another attractive and up-and-coming sport. With the aim of optimally supporting the German national ice hockey team, we as the MATRIX team will do everything we can to strive for a partnership-based and successful sporting cooperation.”