The Deutscher Eishockey-Bund (DEB) has a new long-term partner at its side in sportwetten.de GmbH. The Düsseldorf-based betting provider attaches particular importance to the activation of the Fancommunity through promotion on site and on digital channels.
In the first year, the logo of sportwetten.de will also be visible on the ice in addition to being present on the boards at the games of the German national ice hockey team. In addition to the right to official use of the DEB- and national team logos, the newcomer will bear the designation “Official Partner of the German National Ice Hockey Team”.
“The team’s historic performance in Pyeongchang put the crown on the partnership,” said Ingo Pauling, head of operations at sportwetten.de. “We were already convinced that our brand was ideal for ice hockey and its loyal fans Fans fits. We are therefore pleased that we are with this DEB can take a first important step in the company's still young history Fans to inspire us.”
Robert Schütt, Head of Marketing DEB: “The extremely positive discussions and the serious, creative structure of the entire team at sportwetten.de immediately convinced us that we were in the best hands. We are pleased to have a strategic partner at our side with sportwetten.de, who will promote sport for the benefit of the world over the next few years Fans will continue to develop with us.”
About sportwetten.de:
sportwetten.de GmbH is a subsidiary of the listed pferdewetten.de AG based in Düsseldorf. In cooperation with Cashpoint from Vienna, experienced gamemakers joined forces in 2017. The evident domain www.sportwetten.de provides entertainment in German-speaking countries and, despite its seriousness, stands out from the competition through humorous campaigns and innovative data processing. Ex-football professional and cult figure Ansgar Brinkmann has recently been acting as an advertising ambassador for the brand, underlining the claim “Go for fun!”.
Further information and images can be found at sportwetten.de