Ice hockey national coach Marco Sturm: “VENEX fits perfectly into our sporting concept”
V-TEX® inventor and VENEX co-founder Hideki Katano (in the photo on the left) and the Deutscher Eishockey-Bund (DEB) have now sealed the partnership, which the team around national coach Marco Sturm is very enthusiastic about: “We are pleased to have an innovative partner at our side in VENEX, which fits perfectly into our sporting concept and offers our athletes the opportunity to develop to regenerate their rest phases overnight and to replenish their energy stores,” said the national coach.
Robert Schütt, marketing manager of the Deutscher Eishockey-Bund. V (DEB) came especially from Munich to the opening of the first VENEX concept store in Mannheim. The first contact with VENEX was made at the national team's training camp in Heidelberg. An appointment with V-TEX® inventor and VENEX co-founder Hideki Katano was quickly found. The Japanese regeneration expert explained how the VENEX regeneration clothing works and the coaching team of the national ice hockey team decided to test the products extensively. National coach - and ice hockey legend - Marco Sturm tried out the VENEX shirt and pants, as did the national team's physiotherapists. Their conclusion: “The product convinces us, VENEX works! The products are outstanding. We even feel it right after we put it on.”
Why is that? DEB Robert Schütt explains: “Of course we want to use the best possible products for our athletes. VENEX is one of them and helps the players to regenerate more quickly in this highly intensive phase of the season with two to three games per week. Regeneration is a big topic in our sport anyway. VENEX supports the work of our physiotherapists excellently.”
The coaching staff and the physiotherapists already have their VENEX equipment – thanks to the tests in the summer. The national team will be equipped in November.
The effectiveness of VENEX products has just been scientifically proven again. On October 12, 2017, the renowned scientific magazine “PLOS One” published a study by the Ruhr University Bochum that demonstrated the functionality of the patented V-TEX® fiber: from the third night onwards, the test subjects were measurably and noticeably more relaxed and had less Muscle pain and improved sleep quality.
Relaxation at night, powerful in the day: VENEX regeneration clothing has been a hit in Japan for years. More than three million units have already been sold, celebrities from sports, show business and business wear VENEX. The revolution of regeneration for everyone is taking place in Germany Q 6 Q 7 Mannheim – The district. out of. Here, at the end of October, VENEX opened its first concept store in Europe, which is also the “headquarters” in order to develop the regeneration market in Europe and establish itself as a leading brand.
VENEX was founded twelve years ago in Japan. The founders' mission has not changed since then: Hideki Katano, Taichi Nakamura and Shigenobu Hoshi want to make “Genki” – Japanese for “to be cheerful” – possible for everyone. “There was a real hype about nanotechnology in Japan at the time,” explains Hideki Katano. “That quickly brought us to the positive properties of platinum nanoparticles. We tested and tested. With the combination of platinum particles and a mineral mix, we finally achieved the desired result.”
And this is how V-TEX®, the “magic” fiber woven into VENEX regeneration clothing, works: Starting from V-TEX®, a signal is sent to the brain via the receptors in the brain to expand the blood vessels and the “rest nerve”. Parato activate the sympathetic nervous system. This supports the body's recovery process when it is at rest.
The ISPO Award in Gold as a functional fiber on the occasion of the International Trade Fair for Sporting Goods and Sports Fashion in Munich - the largest trade fair of its kind in the world - made VENEX known to industry insiders in Germany and ultimately led to collaborations with the German Swimming Association, Team Tokyo the Rhine-Neckar metropolitan region – and now the Deutscher Eishockey-Bund.