ŠKODA becomes the new premium partner of the Deutscher Eishockey-Bund / DEB is equipped with vehicles by ŠKODA
The Deutscher Eishockey-Bund (DEB) has a new automotive partner in ŠKODA. The two contractual partners cooperated from 2006 to 2010. ŠKODA Germany is providing the DEB-Officials around President Franz Reindl presented 19 high-quality ŠKODA vehicles. The vehicles were in DRIVE today. Volkswagen Group Forum in Berlin as part of a celebratory ceremony DEB-President and other officials.
As part of the partnership, ŠKODA receives the title of “Official Automotive Partner of the Deutscher Eishockey-Bund and the German National Team”. The cooperation ensures ŠKODA advertising exclusivity as an automobile manufacturer. The commitment also includes presence on all printed matter and communication channels during the association's international matches. The heart of the partnership is the integration of the ŠKODA logo on the jerseys of the German national team and centrally in the center circle Deutschland Cup and all home international matches.
“When the German national ice hockey team takes to the ice in the future, ŠKODA will be right there,” says Frank Jürgens, spokesman for the management of ŠKODA AUTO Deutschland GmbH, at the official handover of the vehicle fleet to the DEB in DRIVE. Volkswagen Group Forum in Berlin. “Ice hockey is a fascinating sport to which ŠKODA has been internationally committed for a quarter of a century. Through the new partnership with the Deutscher Eishockey-Bund, our brand supports the best professionals and young talent in Germany. We are very pleased that we can further expand our long-standing commitment to ice hockey in this way,” continued Jürgens.
Franz Reindl, DEB-President: “I am very proud of this cooperation. ŠKODA is a world-famous and highly attractive brand that has been active on the international ice hockey stage with great commitment for 25 years. This appearance is unparalleled in the world of sports and sponsorship. If we develop in German ice hockey like the ŠKODA cars and the world championships have in recent years, then we will get closer to our goals in the POWERPLAY 26 concept a little faster. The new partnership is definitely an essential support, because our club supervisors will use the vehicles to work and support the young talent departments of the clubs throughout Germany.”