At this year's Deutschland Cup The Deutscher Eishockey-Bund presented in the Curt Frenzel Stadium in Augsburg (DEB) for the first time ever at a major German sporting event, the “Fifty/Fifty Lotto”.
The DEB and Augsburger Panther Eishockey GmbH offered all spectators of the 4-nation tournament the chance to win the main prize. Tickets costing 5 euros were available in the stadium on all three match days. 50% of the amounts paid will be used for the young talent work of the DEB and the Augsburg Ice Skating Association (AEV). This income can be used to cover very specific costs, for example paying trainers, organizing trips or providing equipment. At the end of each tournament day, a winner was drawn from all participants and the other 50% of the jackpot was paid out. And that's not all: every fifth ticket also has one DEB-Fanwon the article and was able to purchase it directly on site DEB-Pick up booth.
Among other things, there were original signed pucks from national coach Marco Sturm up for grabs. And the response was great. The vice president responsible for marketing DEB, Marc Hindelang was pleased with the successful start of the new lottery format: “We had really great winners. On Friday, for example, a Slovakian family bought three tickets and ended up winning 2.280 euros, which they took home straight in cash. Of course the joy was huge! And even if you didn't hit the jackpot, you still had the chance DEB-Fanwin items. But the best thing is that all participants do something for the young German ice hockey talent.”