The Deutscher Eishockey-Bund (DEB) and PowerBar form a partnership in the field of sports nutrition. The cooperation includes the men's and women's national teams as well as the U19 and U20 young talent teams. As part of the collaboration, PowerBar will be “Official Member of the Nutrition Pool of the German Ice Hockey Federation” and “Official Supplier for Sports Nutrition of the DEB and the German national ice hockey team”.
PowerBar has been one of the leading manufacturers of high-quality sports nutrition for many years. The innovative product range is sold worldwide and stands for the highest quality and product safety. For 30 years, PowerBar has been developing products based on the latest scientific findings.
Stefan Schaidnagel, national coach for science and training, knows how important proper nutrition is when it comes to sport: "The topic of sports nutrition is a focus for every professional athlete today and is a prerequisite for high-performance sports training. The individuality of PowerBar's nutritional strategies opens up a wide range of options for our players."
The partnership was launched in July at the national team's preparatory course in Füssen. In addition to a lecture on sports nutrition and supplementation, the first PowerBar products were delivered. Corinne Mäder-Reinhard, Senior Sports Nutrition Manager at PowerBar and holder of the sports nutrition diploma from the International Olympic Committee, was also available to answer questions from the national players.
Robert Schütt, Head of Marketing at DEB: “With PowerBar we are gaining a competent and professional partner for our nutrition pool. The PowerBar products help our athletes and are also listed on the Cologne List® (Note: The Cologne List® publishes products that have been tested for banned substances in a globally recognized and specialized laboratory). We are united by a passion for constant improvement and we can identify perfectly with the claim “From athletes for athletes.”
“For PowerBar, the collaboration offers the opportunity to further establish itself in a team sport. The brand has long had a close connection to ice hockey. For example, there is our guide “Nutrition Coach for Ice Hockey Players”, which shows specific nutritional strategies for the special needs of athletes on the ice. The partnership also helps us to always stay close to the needs of the players and to develop together with the sport and for the athletes. Also the way to the Olympics, the 2017 World Cup in your own country or to Deutschland Cup in November. We are looking forward to working with them and wish the teams an excellent season!” – Stefan Geisenberger, Managing Director of PowerBar Europe.