MAREDO, Germany's leading steakhouse brand, and the Deutscher Eishockey-Bund (DEB) enter into a strategic partnership.
Ice hockey and steak. That fits together. Because if you want to go full throttle on the runners, you need energy of the highest quality. MAREDO and him see it that way too DEB.
The cooperation is initially agreed for two years and covers the period until the 2017 Ice Hockey World Cup in Germany.
The marketing director of MAREDO, Jan Hertzberg, explained: “Ice hockey and MAREDO have one thing in common: the passion to always give the best. That’s why we’re pleased to become a proud partner of the German Ice Hockey Federation and its national team.”
And Marco Sturm, national coach of the German national ice hockey team, agreed: "MAREDO simply offers meat of the quality that real professionals value. And it tastes fantastic."
MAREDO will draw attention to the partnership with numerous campaigns over the next few weeks and months. These include the raffle of German players' jerseys, the chance to win tickets for international matches and a “meat and greet” with the ice hockey professionals.